TheServiceBusinessDigitalMarketingPlaybook
How to Generate Consistent Leads and 3x Your Revenue in 90 Days — a step-by-step system built for home service businesses that are tired of inconsistent marketing.
Digital Marketing Guide
The Service Business
Digital Marketing
Playbook
Average client ROI
within 90 days
Avg. cost-per-lead drop
after working the system
More booked jobs
average across trades
Chapters of strategy
100% actionable
Sound familiar?
Most home service businesses are leaving serious revenue on the table.
Not because they're bad at their trade. Because no one ever gave them a clear, tested marketing system built for how their business actually works.
What's Inside
9 chapters. One clear path
to a full calendar.
Every chapter ends with an action step. No filler. No theory without execution.
The Service Business Marketing Problem
Why most contractors waste money on marketing that doesn't convert — and the mindset shift that fixes it.
Your Digital Foundation
Build the website and Google Business Profile that turns visitors into booked appointments.
Local SEO Domination
Own the map pack for every service in your area. Step-by-step ranking strategy for home service trades.
Paid Ads That Actually Work
Google Ads and Local Service Ads built for contractors — optimized for booked jobs, not clicks or impressions.
Lead Capture System
The right forms, CTAs, and automated triggers that turn more visitors into leads before they bounce.
The Nurture Machine
Email and SMS automations that follow up with every lead and close jobs while you're on the truck.
Reputation & Review Engine
A systematic process to generate 5-star reviews and turn your reputation into a lead-generation machine.
Tracking & Analytics
Build the dashboard that shows cost per lead, cost per booked job, and true ROI by channel.
The 90-Day Action Calendar
A week-by-week execution plan. Know exactly what to do and when — nothing left to guess.
After 90 days
You'll have a real system, not just more things to try.
The playbook gives you exactly what to build, in exactly the right order — so your marketing compounds month over month instead of starting over every quarter.
FAQ
Questions answered.
Ready to build the system?
Stop leaving revenue
on the table.
The Service Business Digital Marketing Playbook gives you a complete, proven system — for less than a single Google Ad click in most trades.
Get the Playbook — $47